The company Amadeus ordered a study on how to strengthen the airport’s value proposition, which was prepared by consulting company Frost & Sullivan. It is devoted to how airports can create a balanced system that simultaneously meets the different interests of all customers and stakeholders, while focusing on the needs passengers. Thanks to this, airports and airlines can determine common values and motivation for closer and effective cooperation.
“The main value of the airport offer is the ability to attract passengers choosing it as a departure point and it remains unchanged. As passenger traffic continues to grow around the world, competition between airports in attracting passengers and airlines is also increasing. To be ahead of competitors, airports can resort to building an integrated IT environment that creates value for all stakeholders”, says the analyze of the consulting company Frost & Sullivan.
According to the study, digitalization of business processes, qualitative analysis data and the exchange of key information will allow airports to diversify their offer for airline customers. For example, using modern technology to improve travel experiences through improved passenger handling and baggage management, airports can help airlines fulfill their obligations to passengers. can improve the interaction between airports and airlines by increasing efficiency, flexibility and speed and work.
“The economic component is undoubtedly the most important factor for airlines when choosing an airport. Thanks to the use of information technology to create a value proposition, the airport can improve its positioning and enhance differentiation both in terms of passenger satisfaction and efficiency. It is possible to reduce customer spending, as well as optimize business models, which will strengthen communication between airports, airlines, other tenants of premises on the airport and passengers. As competition grows, airports spend more on information technology, and these costs are quickly becoming a priority. However, this study shows that airports should make changes even faster”, adds also the report.
“There are many interested parties at airports: airlines, ground operators, passengers. Often they all have different needs and targets. Therefore, one of the main findings of the study is the need to focus on the passenger as a final consumer, as this creates a general incentive for closer cooperation, common KPIs for airlines and airports, and also greatly enhances the understanding of how all participants in the infrastructure of a single airport can positively influence each other’s business”, said the director of digital technology consulting at Frost & Sullivan, Alexander Michael.
